You ever see a Font that makes you say "WOW"? I just have to use it only later to find out it's not compatible with your project. The reason, fonts have a life of their own....Fonts can either make your advertising or break it... The Font you use sets the tone... Whatever your tone of voice - the way you speak to the audience - the typography should match. A couple things to consider when picking a font:
1. The height of the body of the letter, this is called the x-height.
2. The spacing of the letters around the page, or margins.
3. Consider where the ad will go, web, inside or outside.
4. Compare several fonts’ side-by-side.
Fonts have personalities; make sure your font complements your design.
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2 comments:
Good information - Thanks
I agree.
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