Last week I gave a few ideas on starting a Media Department/Ministry... a quick recap.1. Identify Volunteers 2. Vision 3. Implementing a CD Ministry
For more details please see Part 1 below.
This week I'll discuss labels and covers, What should be on them?
A picture of speaker, title, website, contact information, address (not always necessary) and last but probably the most often over-looked is the "logo and branding". Branding - How important is it? Consumers bond with a brand; relationships are formed for a lifetime.
A few examples, Nike - Just Do It, Sprite - Obey Your Thirst and President Barack Obama - Yes We Can. All these brands are:
1. Memorable 2. Relatable 3. Creative
So, if you don't have a Brand... Addressed ASAP!
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